The Hiring Burden PEOs Carry

Professional Employer Organizations (PEOs) play a pivotal role in supporting small and medium-sized businesses by managing complex HR functions such as payroll, compliance, benefits, and employee relations. But while many PEOs offer recruiting assistance, the hiring process often becomes a major pain point. With diverse client needs, high-volume positions, and limited internal bandwidth, hiring quickly turns into a time-consuming, inconsistent, and frustrating task.

According to NAPEO, businesses that use PEOs grow 7–9% faster and experience 10–14% lower employee turnover. However, that efficiency is undermined when the recruiting process is bogged down by inefficiencies. Streamlining hiring is not just a convenience—it’s essential for delivering on the PEO value proposition.

The Common Hiring Bottlenecks for PEO Clients

Hiring on behalf of clients means PEO recruiters are often dealing with a wide variety of industries, roles, and job levels. This creates several common bottlenecks:

• Endless phone screens: Recruiters spend hours asking the same questions repeatedly.
• Low-quality candidates: Unqualified or unmotivated applicants often make it to the interview stage.
• No-shows: Time is wasted when candidates don’t attend scheduled interviews.
• Inconsistent evaluations: Different clients have different expectations, and interview notes are often subjective.

These issues not only slow down the process but can lead to poor hiring outcomes, frustrated clients, and high turnover—all of which impact the PEO’s credibility and efficiency.

Why Traditional Hiring Methods Fall Short

Traditional hiring workflows—email exchanges, phone calls, live interviews—aren’t scalable when multiplied across dozens or hundreds of positions. Recruiters are forced to repeat tasks, often under tight deadlines, without the ability to easily compare candidates side by side.

Moreover, inconsistent processes across clients make it difficult to standardize or improve. For PEOs operating in high-volume, high-turnover sectors like retail, healthcare, or hospitality, speed and consistency are critical. Yet traditional methods offer neither.

According to a 2023 LinkedIn Global Talent Trends, 74% of recruiters say hiring efficiently is their top priority. For PEOs, finding ways to scale recruiting support without sacrificing quality is essential to long-term success.

How Video Prescreening Solves the Problem

Video prescreening technology helps PEOs eliminate repetitive tasks, increase consistency, and focus their time on the best-fit candidates. Here’s how it works:

• Standardized interviews: Create a library of pre-recorded video questions tailored by role or client. This ensures all applicants are assessed consistently.
• Asynchronous responses: Candidates answer questions on their own time, which removes scheduling friction.
• Filter by motivation: Candidates who aren’t serious about the role self-select out by not completing the video interview.
• Faster client collaboration: Video responses can be shared with clients, allowing hiring decisions to be made collaboratively and quickly.

These benefits lead to reduced time-to-hire, improved candidate quality, and a more scalable workflow for recruiters. According to the Society for Human Resource Management (SHRM), the average time to fill is 44 days for non-executive roles and 66 days for executive positions. Cutting even a few days from that timeline can make a measurable difference in cost and productivity.

Why CandidateView is a Smart Fit for PEOs

CandidateView is built with flexibility in mind, making it an ideal solution for PEOs supporting a diverse client base. Here are several reasons why:

• Multi-client capability: Easily manage video interview workflows across different client brands and job types.
• Customizable questions: Tailor questions by client, industry, or role while keeping internal workflows consistent.
• Stand-alone or integrated: Use CandidateView alongside job boards, ATS platforms, or as a standalone solution for referrals and social media campaigns. It can also be used to power a company’s careers page, turning passive traffic into engaged applicants with no added manual effort.
• Value-added service: Offer video prescreening as a premium add-on that differentiates your PEO in a competitive market.

PEOs can benefit from using CandidateView internally—but they can also white-label or resell the platform as part of their own service offering to clients. By adding video prescreening to their portfolio, PEOs provide their clients with a faster, more effective hiring solution while simultaneously generating new revenue. This enables clients to streamline their own hiring processes and reduces the dependency on PEO staff for every step of the recruitment funnel.

Real-World Example

Imagine a PEO supporting multiple franchise locations for a national fitness brand. Each location needs a front desk associate, but the managers have little time to conduct phone screens and often complain about no-shows. With CandidateView, the PEO sets up a standardized video prescreen that includes basic qualifying questions. Only the most motivated candidates complete it, and hiring managers can review the responses in under 10 minutes. The result? Fewer no-shows, faster time-to-fill, and happier clients.

Now imagine the same PEO offering that video interview system directly to clients, who use it on their own websites or social media to attract and vet candidates. The PEO provides the tech and onboarding support, while the client stays in control of the process—creating a scalable, self-service model that strengthens the PEO-client relationship.

A Simple Way to Add Value and Save Time

Hiring is one of the most critical yet labor-intensive services PEOs can offer. But it doesn’t have to be a burden. Video prescreening with CandidateView empowers PEOs to streamline the process, improve consistency, and deliver top-quality candidates faster.

Even better, PEOs can extend this same technology to their clients—adding value, reducing friction, and creating new revenue streams. It’s a scalable, efficient, and cost-effective solution that saves time, enhances client satisfaction, and gives your PEO a competitive edge.

Ready to streamline hiring for your clients—or help them streamline it for themselves? Schedule a quick demo and see how CandidateView can help your PEO deliver faster, higher-quality results without the extra overhead.